12 Days of Holiday?

Man I hate to gripe about this, I feel like I’m about to do a stand up routine about how bad airline service is but this is ridiculous. Amazon’s got a 12 Days of Holiday special going on. What the hell is 12 days of holiday? Is it Thursday, Friday, Saturday, Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday, Monday? Or maybe it’s the 23rd, 24th, 25th, 26th, 27th, 28th, 29th, 30th, 1st, 2nd, 3rd, 4th. Which Holiday, Veteran’s Day, Thanksgiving, Pearl Harbor Day, Hanukkah, Christmas, Boxing Day, Kwanzaa, Ramadan, New Years Eve, New Years Day, Ground Hog’s Day, Valentine’s Day, wait that’s twelve holidays maybe that’s what they are referring to. I love Amazon and I don’t believe that when somebody tells you to have a “happy holiday” that they are denying the role of Christ in Christmas, and even if they were that’s there business, at least they aren’t telling you to go to hell. After all this is the Holiday Season. It stretches from Thanksgiving to New Years Day. There are several different holidays in there some religious some secular. If you want to wish me Happy Holidays, thank you. If you want to wish me Merry Christmas, that’s fine. It you want to wish me Happy Hanukkah (I’m not sure that’s appropriate and I’m too lazy to look it up), I’ll take it. If you want to wish me well for any reason I wish nothing but the same for you. But everything has it’s limits.

12 Days of Holiday

Like I said before, what the hell does it mean? Of course it means 12 Days of Christmas. It’s an as obvious as you can get reference to the Christmas carol 12 Days of Christmas. That’s the first thing that everyone is going to think when they see it. It’s a straight substitution of Holiday for Christmas. If there actually exists someone out there that is actually offended at the word Christmas is this really going to mollify them? If they are so sensitive that the mere realization that other people are celebrating this day is 12 Days of “Holiday” really going to ease there consciences? Wouldn’t if have to be more along the lines of 12 Days of Introspection and Reflection on the Oppression and Destruction Visited on the World by Western Civilization? Actually that’s got a bit of a ring to it. Merry Day of Introspection and Reflection on the Oppression and Destruction Visited on the World by Western Civilization, okay maybe it doesn’t.

I enjoy a good euphemism and nice turn of phrase as well as anybody else, but when you start to screw around with the meanings of words you start to piss me off. I’m not talking about the natural evolution of language. Because by the definition of “natural” and “evolution” it’s something a body can keep a handle on. It improves communications, but this arbitrary substitution of one word for another just ends up making  understanding one another even more difficult.

— Update —

Wow, I put up post about Amazon’s 12 Days of Holiday promotion and the next thing you know it’s Amazon’s 12 Days of Christmas promotion. Coincidence?

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